Transform your team into product builders

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Interactive video course to learn

Product
management

User
research

Innovation
discovery

Agile SW
development

Product
analytics

What is Producate

Unique way to learn product management

We transformed our deep product-building expertise into this interactive video course to share our best practices with aspiring product managers around the globe.

On-demand & interactive online training

Producate combines the benefits of a live course (e.g. interactivity, group knowledge sharing) with the comfort of online video courses (self-paced learning schedule).

Modular & flexible curriculum

Our course covers the whole product lifecycle - from initial ideation until its final launch. And it is up to you whether you take all the lessons or just those relevant to your current product stage.

Practice-oriented learning concept

Each lesson consists of theoretical explanation of selected product framework, showcase of its real-life application, practical home assignment, interactive test and real-time group work.

For those who needs to

Explore our learning modules

Product management introduction

The initial part of the course aims to explain the role and key skills of a Product Manager in a modern product team. We will look at the main differences in responsibilities of the Product Manager, Product Owner, CTO, Scrum Master, Project Manager, Designer, etc. And also show real case studies of product lifecycle management in modern product-led companies.

· What is Product management
· Life cycle of digital products
· Responsibilities of Product manager
· Typical failures in Product management
· 2 problems of every digital product
· 4 main risk of each digital product

slides from the course

Frame the problem

We will look at the main differences between problem space vs. solution space and how to start with the user problem first, instead of a solution. We will introduce you to a product market fit concept and different tools on how to define your target audience (market segmentation, user personas, research, and journey maps) and the "Opportunity-solution-tree" framework.

· Problem space vs. solution space
· Product delivery vs. product discovery
· Typical pitfalls of product teams
· Opportunity solution tree
· Best practices summary

slides from the course

User discovery

We will focus on how to embrace the concept of small iterations and early validation. Will talk about the main risk associated with building tech products and how to validate them early. We will also cover product hypotheses and experiment-driven product management and different approaches to hypotheses validation.

· Product for everybody & nobody
· User segmentation for startups
· User segmentation for scale ups
· Market segmentation
· User personas creation process
· Customer discovery approach
· User interview best practices

slides from the course

Product hypotheses validation

We will focus on how to embrace the concept of small iterations and early validation. Will talk about the main risk associated with building tech products and how to validate them early. We will also cover product hypotheses and experiment-driven product management and different approaches to hypotheses validation.

· Main risks of any technology product
· Risk assessment & hypothesis mapping
· Prioritisation & validation
· User research & problem identification
· Ideation & solution design
· Prototyping & validation
· Financial modelling

slides from the course

Product roadmaps

We will answer the questions about what is a product roadmap and what is not and how to plan the product scope. We will also cover the best practices for road map creation and how to set up OKRs (objective & key results).

· What is Product management
· Life cycle of digital products
· Responsibilities of Product manager
· Typical failures in Product management
· 2 problems of every digital product
· 4 main risk of each digital product

slides from the course

Agile delivery methods

We will go through the division of responsibilities between the role of "tech lead" and product manager, we will go over "best practices" in planning sprints, creating "estimates" and how to manage the "product backlog". We will also cover the basics of product analytics, explain how data tracking works and how to define the right metrics.

· Role of PM in the delivery phase
· What is a Product backlog
· Product roadmap vs. epics vs. user stories
· Idea collection board
· Product Backlog management
· Team velocity and sprint planning
· Kanban & Scrum

slides from the course

Curate your own learning experience

Take the entire course

Buy an entire course and save more than 20%. Leverage from precisely selected syllabus and make the most out of your learning journey.

399€ for all modules

Select from our modules

Adjust your curriculum based on your team current needs and create your own course from our selected modules. Just pick what works for you.

99€ per single module

Place a non-binding application and you will be contacted by one of our enrolment specialist.

Start learning now

Meet the instructor Ján Koscelanský

Co-founder & CPO @Sudolabs
Founder & CEO @SudoAcademy

Ján Koscelanský is a Chief Product officer at Sudolabs and the CEO & co-founder of Sudo Academy. He has more than 8 years of experience in building digital product via modern product discovery techniques.

He used to work as a management consultant at Accenture, OLX Group as a Senior Product manager, Footshop as Head of product and Nextretreat as Chief of product. He holds a certificate from the well known Product School and is experienced PM instructor and speaker.


lecturer profile picture

Meet the instructor Ján Koscelanský

Co-founder & CPO @Sudolabs / Founder & CEO @SudoAcademy

Co-founder & CPO @Sudolabs
Founder & CEO @SudoAcademy

Ján Koscelanský is a Chief Product officer at Sudolabs and the CEO & co-founder of Sudo Academy. He has more than 8 years of experience in building digital product via modern product discovery techniques.

He used to work as a management consultant at Accenture, OLX Group as a Senior Product manager, Footshop as Head of product and Nextretreat as Chief of product. He holds a certificate from the well known Product School and is experienced PM instructor and speaker.

lecturer profile picture

He is mentor in following accelerators

Wise guys logoKiuas logoPlug and play logoLogo impact acceleratorTech Nation logo

and trained hundreds of product builders

IT Impulse logoGlobal logic logoSudolabs logoGo Health logoDeutsche telekom logo
Hotovo logoLogo grown appsUnique people logoGym Beam logo
IBM LogoGood request logoVacuumlabs logoSudo Academy logo
Nordlicht It solutions

Curate your own learning experience

Take the entire course

Buy an entire course and save more than 20%. Leverage from precisely selected syllabus and make the most out of your learning journey.

399€ for all modules

Select from our modules

Adjust your curriculum based on your team current needs and create your own course from our selected modules. Just pick what works for you.

99€ per single module

Place a non-binding application and you will be contacted by one of our enrolment specialist.

Start learning now

What our students say about us

"This course greatly exceeded my expectations. Ján changed my way of thinking about development of digital products. Being a business analyst I am pretty familiar with software development lifecycle and requirement gathering process, but this course helped me focus on the important rather than the required. And also he introduced me to various frameworks and methodologies to deliver a valuable product or feature for the customer."

Patrik L.
Business Analyst

"The course was an excellent introduction to Product management issues and frameworks. Each lesson was interesting and Jan is a truly great lecturer. I liked the practical exercises, always new and interesting topics and a different perspective on things. During the case studies, we all paid attention and tried to capture as much information as possible."

Marika V
QA Test Engineer

"This course met my expectations. It taught me all I need to know and understand about modern Product management. I learned how to approach product development and how important is to focus on user discovery. The case studies were great and I would not even mind to go more into the depth."

Erik G.
Project Consultant

Frequently asked questions

Is there anything else you would like to know? Schedule a call with our course enrolment specialist or drop us an email and we will answer all of your questions.

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